Many people think that because technology has made its way into the world, the traditional way of doing things is already inconvenient and out-dated. Maybe they are partly right. But not all should be forgotten because a lot of them still work better the conventional or traditional way.
Just like in marketing a business. It is still best to use a tried and true marketing tactic to be able to get to the right audience and attract real customers. Unlike in social media, the direct mail marketing campaign would focus on reaching people who are actually interested in the kind of service or product that the business offers. Different from what others think, direct mail does not really cost a lot of money. Because the printing and sending would be done in bulk, it is not very expensive to have coupons, fliers and brochures made and mailed to different prospect clients.
For a startup company, direct mail is great for it would not let them spend on a general marketing campaign that would only go to waste. Since the people receiving the mail are ones who would benefit from the product or service, they would not hesitate to read through the product details. A business can also track the progress of its campaign easier in direct mail. Through availed rewards or coupons that were sent through the mail, a company can know how successful the campaign is or if they need to alter the campaign to make it work better.
You can be creative with direct mail. You can even send samples of your products if you have any to let people have a taste of what your business can offer them. Are you convinced yet? If you want to learn more about direct mail and its many different advantages, you can check out the best direct mail agency Orange County here.